Net Impact San Francisco

Thanks to everyone who helped make last Thursday’s Green Chic event a success! (Our wonderful panelists, everyone who came, Joie De Vivre hotels, and – especially – Sarah Miller and Jeremy Ideus for organizing). Check out the pics and a few quick takeaways below…

Seventy people showed up for our monthly gathering, Sustainable Consumption/”Green Chic”, on Thursday, February 25^th at the Galleria Park Hotel of the Joie de Vivre group (downtown). Paul Frentsos, the hotel’s GM, opened the floor by telling us just how difficult it was to convert from a conventional, modern hotel to a Green Certified, yet also modern hotel. Turning into a Green hotel meant huge sacrifice for the hopes of a larger benefit and becoming part of a cultural shift.  Sacrifice was the theme of the evening. Do words like fair trade, all natural and organic mean higher prices? Yes. Does it mean paying more for a product that doesn’t smell good, looks like it came from a head shop and is badly designed? No.

Okay, then what do we do? We buy smarter. Here is what our panelists had to say:

Owner of Eco Citizen – an upscale fair trade and organic boutique for men and women – Joslin Van Arsdale stated that we need to buy one really nice shirt that is well designed and doesn’t use slave labor instead of buying three that we consider disposable. Lenore Espanola of Lenore Collection, a handbag line made of recycled print materials, pointed out the frustrations of dealing with overseas workers when there is a gap between what is accepted as fashionable in less developed areas of the world and what is considered “chic” in the United States. Miki and Tzeira Sofer of Pomega 5, an all natural skincare line, noted that all natural doesn’t mean early expiration, ineffective or unpleasant to use, quite the opposite in fact. Do they cost a little more than what you would buy at the mall? Really, it’s about the same. So what about Christie Matheson, the author of the book Green Chic for which this panel discussion was designed?  What kind of advice does she give? This is a different kind of revolution. People don’t have to look frumpy when saving trees as they did in the ‘60’s. You don’t have to be out-dated when saving the world, green is the new black!

Lesson learned. Buy less, buy better and don’t sacrifice!

After the panel, the group headed down to Midi bar to get to know our panelists a bit better. Some got a few free samples from Pomega 5 and Lenore Collection brought a few sample bags to show off. If you missed this month’s event and are interested in checking out what the panelists have to offer, check out their websites:

Eco Citizen: www.ecocitizenonline.com

Pomega 5: www.pomega5.com

Lenore Collection: www.lenorecollection.com

Green Chic: http://www.powells.com/cgi-bin/biblio?inkey=1-9781402210822-1

Joie de Vivre Galleria Park: http://jdvhotels.com/hotels/galleria_park/

• Additional takeaways:
  • The press still doesn’t understand sustainability and “green” – and that lack of understanding comes through in their reporting. This is why a lot of people think green is still a fad.
  • When you run your own business, “reality punches you in the face” and you have to let go of some of your ideals. Pomega 5 wanted to recycle all of their glass containers – but the economics just didn’t work out. Shipping glass is just too expensive. Also, Pomega 5 can’t source from the USA… the soil here is too dirty. They get ingredients from France, Germany, or Switzerland.
  • Sustainability is never simple and straightforward. As a retailer, it’s 3x more labor intensive to ask all of the right questions… but all you can do is your best.
  • If you start a green business – if you don’t do it with love, you better not do it.
  • Sustainability still usually costs more… getting people to understand why and educating them about environmentally friendly products is challenging.
• Frustrating moment:
  • The discussion of the Wal-Mart sustainability index: The audience and the panelists were not very well informed about Wal-Mart’s efforts. 1) The sustainability index is not a real thing right now… it’s in the works.  2) Wal-Mart is not doing it alone… they are helping to organize The Sustainability Consortium to “work collaboratively to build a scientific foundation that drives innovation to improve consumer product sustainability.”

Date: Thursday, February 25, 2010
Time: 7:00 – 9:00pm
Location:
Galleria Park Hotel (Joie De Vivre)
191 Sutter Street
San Francisco, CA 94104

RSVP: http://greenchic.eventbrite.com/

Join our prestigious panel of experts and learn how to live an environmentally responsible lifestyle while being chic at the same time! Panelists include:

Christie Matheson, Author of Green Chic
Offering up dozens of author-tested, earth-friendly ideas, lifestyle writer Christie Matheson knows that being chic and saving the planet aren’t mutually exclusive. Christie Matheson is a writer living in San Francisco and Boston. Her work has appeared in Body & Soul, Glamour, Shape, Boston, San Francisco, Yoga Journal, and The Boston Globe Magazine.

Joslin Van Arsdale, Owner of Eco Citizen
Eco Citizen strives to offer high quality, fair trade, classic fashion design and construction to the eco-conscious consumer. With a BA in photography, from University of Colorado, Boulderand a degree in fashion design and illustration at Central St. Martins, and an MA in Textiles from Goldsmiths University, Joslin has worked as a stylist for publications such as Hermes, Banana Republic and New York Times Magazine. Eco Citizen was born from the simple desire to help people and contribute to the well-being of the world. www.ecocitizenonline.com

Tzeira Sofer, Pomega 5
Tzeira Sofer is the founder, president and creative force behind Pomega5™, the industry’s first complete line of organic pomegranate seed oil nutritional supplements and therapeutic skin care. As a practitioner in healing arts and an expert on women’s health and wellness, Tzeira was driven by a vision to create an authentic, holistic line based upon the potent benefits of the pomegranate.

RSVP below: